14 March 2025
Viking: Ship Designs Enhance Margins and Profitability
Viking Cruises’ unique ship designs, being small and almost identical, set the company apart and serve as an important value driver, according to Torstein Hagen, CEO of Viking, speaking on the company’s fourth quarter and full year 2024 earnings conference call.
Hagen said that from a marketing and sales perspective, all ships within each product are almost identical, and this simplifies the sales and marketing process as guests choose itineraries rather than specific ships or the ship’s age.