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RESPONSIBILITIES:

• Directs the activities of beverage service personnel, including, Asst Beverage Manager, Cellar Master, Head Bartenders, Bartenders, Beverage Attendants, GPA Bars and Wine Attendants.
• Directs and ensures the implementation and execution of corporate policies and procedures within the Beverage Department.
• Controls, measures and reports Bar Sales Outlet performance on a daily basis and takes required corrective action to ensure operations are in accordance with the company standards and objectives.
• Achieves or exceeds Bar Revenue and Cost objectives for the established cruise program targets. Creates new opportunities and maximizes existing ones to generate extra revenue. Manages the beverage outlets as separate profit centers, assuming all responsibility for all revenue and expenses. Maximizes profitability by increasing turnover (revenue and covers). Ensures that department’s operational budget is strictly adhered to and that all costs are strictly controlled. Recommends measures to control/reduce costs.
• Develops and recommends merchandising and promotional programs to maximize Bar Revenue and Service objectives for established cruise program targets. Identifies market needs and trends, creates concepts and communicates these to the Corporate Office for approval. Monitors product movement onboard and special offers. Plans and implements an effective sales plan and promotional activities in each bar.
• Implements inventory and audit procedures for beverage facilities consistent with operational policies and directives. Along with the Controller, ensures beverage inventories in storeroom and Bars are at the par level determined by the Company.
• Works closely with the Controller and Provision Master in regards to inventory taking, cost control, loading, ordering and storing. Ensures that all bars are counted after each cruise and investigate discrepancies. Assures correct pouring of company sponsored parties and ensures proper void handling.
• Responsible for achieving Guest quality standards and rating for beverage services consistent with company goals. Personally gets involved with handling guest concerns. Personally liaises with group leaders, media, Travel Writers, site inspections, VIP’s and guests in general.
• Assures beverage facilities are maintained at company standards and meet or exceed USPH requirements. In addition, inspects lounges and bars in respect to physical condition, equipment condition and presentation and ensures prompt repair and maintenance through proper use of job orders. Includes being responsible for and maintaining garbage separation guidelines.
• Directs and coordinates the assignment, training and scheduling of beverage service personnel in accordance with operational requirements.
• Plans (along with other departments) and schedules private and company functions as required by following up on Party reports with detailed preparation and service information as a guideline for beverage staff to execute the function. Maintains open communication of key operational information at regular meetings. Is present at all functions to ensure proper mise en place and execution.