11 February 2026
Scenic Group Launches Unified Loyalty Program
Scenic Group launched a new loyalty program that combines the existing Scenic Club and EmeraldEXPLORER programs into one unified platform for guests across its portfolio of luxury cruises and tours.
The Scenic & Emerald Rewards program was designed from guest and travel advisor feedback and recognizes travel across all Scenic and Emerald luxury yacht, river and escorted land journeys, according to the company.
“The launch of the new integrated Scenic & Emerald Rewards global program marks a significant evolution in the recognition and benefits for our valued guests,” said Glen Moroney, founder and chairman of Scenic Group.
https://cruiseindustrynews.com/cruise-news/2026/02/scenic-group-launches-unified-loyalty-program/