30 June 2026
Norwegian Cruise Line Names Lee Applbaum as Chief Marketing Officer
Norwegian Cruise Line has announced the appointment of Lee D. Applbaum as Chief Marketing Officer beginning July 6, 2026.
Applbaum will lead the company’s global marketing organization, driving brand strategy, guest engagement and demand generation while fostering a high-performing, collaborative culture across the team, NCL said in a press statement.
Applbaum brings extensive global marketing experience across premium consumer brands. He served as global chief marketing officer at Patrón Spirits International and later Bacardi, leading the Tequila Patrón portfolio before expanding his scope to include Grey Goose. In these roles, he oversaw integrated marketing and innovation efforts across more than 150 countries, preparing him to later cofound a privately held venture focused on the development of disruptive and scalable spirits brands.