Heineken Expands Cruise Training Program to USA

The skills and technical expertise provided during training help ensure that every Heineken served onboard meets the expected standard.

In a press release, the company said this ensures that consumers get the best possible experience across all markets in bars on land and at sea.

Heineken is expanding its cruise training program, with a target to train 2,500 bar crew across Europe and, for the first time, the United States in 2026.