01 October 2026
Saga Delivers Strong Cruise Interim Performance Outlook
Saga Group reported its interim results for the six months ended July 31, 2026. The group’s underlying profit before tax of £47.7m for ocean cruises is up 38 percent from the prior period, supported by strong customer demand.
Customer satisfaction remained strong with a transactional net promoter score (tNPS) of 82 and a repeat booking rate of 68 percent.
For river cruises, Saga reported an underlying profit before tax of £6.0m, up 54 percent from the prior period. This was supported by additional capacity following the launch of the Spirit of the Moselle in July 2025.