04 November 2026
Costa Integrates Key Commercial Areas Under Muglia
Costa Cruises is giving more responsibility to Francesco Muglia, SVP and chief commercial officer, as part of organizational changes.
This means that effective November 1, 2026, in addition to global marketing, direct sales and commercial business units, Muglia will also oversee the pricing, revenue management, itinerary planning and transportation units.
Costa explained that the change will let it respond to market dynamics more quickly, make faster decisions and manage the value delivered to guests throughout the customer journey.