31 January 2025
Royal Caribbean Group Using AI to Drive Bookings
Royal Caribbean Group has expanded its digital and artificial intelligence (AI) capabilities and is driving bookings with the improvements, according to CEO Jason Liberty, speaking on the company’s year-end and fourth quarter earnings call.
“In 2024, we expanded our capabilities across distribution channels to create a digital experience that connects the dots across all aspects of the consumer journey,” he said.
“Guests have been seamlessly planning and booking their vacations, reducing the amount of time to book a cruise by half,” he added.
https://cruiseindustrynews.com/cruise-news/2025/01/royal-caribbean-group-using-ai-to-drive-bookings/